N I C K S A U N D E R S
Client Results.
Most people think relationships are a “nice to have.” The truth is, they’re essential.
From Deadlock to £2m Net Profit.
The agreement secured a £25mn contract, generating £2mn net profit...by adapting and modifying the communication dynamic.
Before
A senior executive at a global, international bank had been trying to close a £25mn deal with a high-value but challenging client for several months. The client had been aggressive, abrupt and insistent on doing the transaction entirely on his terms.
During
After attending Nick’s keynote speech outlining his Relationships to Results™ 6 step model, the executive approached the next meeting differently. He adjusted his communication style to becoming clearer, more direct and more upfront about the commercial realities of how the deal needed to be structured.
After
Within 20 minutes of applying these relationship skills in this meeting, the client agreed to sign the contract. A deal that had been gridlocked for months was closed in a single conversation.
From Miscommunication to Measurable Performance.
“Open, honest and respectful communication is now the norm and I would estimate there’s been a 25% uplift in performance as a direct outcome”.
Before
Sophie from CMC Markets had this to say. “Before working with Nick, internal miscommunication and personal disagreements were eroding productivity and costing us time. Collaboration was poor and performance was being held back”.
During
“Nick worked with us to embed a structured approach to communication and collaboration, focusing on clarity, accountability and mutual trust/respect”.
After
“Almost immediately, we saw a marked reduction in misunderstandings and unproductive conflict, freeing up time and improving team alignment. Conversations became more constructive and focused”.
23% Increase in Customer Retention.
“We stopped relying on constant new sales and started growing through trusted, long-term partnerships. Nick helped us turn relationships from a soft skill into a growth strategy.”
Before
Jamie from Clicksco (a leading, global digital data specialist business) reports: “Customer retention was inconsistent, and we were struggling to build the kind of long-term relationships that build growth. We were winning business but not always keeping it”.
During
“Nick worked with us to implement his trust-based collaboration Relationships to Results™ 6 step model, reshaping how our teams communicated externally with customers building engagement around relationship-first principles”.
After
“Within three months, we achieved a 23% boost in customer retention driven by stronger relationships and more confident client conversations”.
Turning Meetings into Momentum.
The client says “we now have meetings that drive decisions instead of drain energy. The time saved has delivered significant cost savings and undoubtedly helped improve morale.”
Before
I had a client who ran a team at Pfizer (the world’s No. 1 pharmaceutical company). Their team meetings were frequently derailed by personal agendas. They often ran over time and failed to produce clear outcomes which created frustration and hidden costs to the business.
During
I worked with the team by introducing a practical framework built on shared ownership, trust, and accountability which eliminated “hijacking” behaviours and refocused everyone on collective results.
After
As a result, meetings became more focused, positive and significantly more productive. More importantly, meeting times were cut by around 50%.
Turning Relationships into Sales.
“We didn’t just improve numbers, we transformed how we work together. We shifted from isolated selling efforts to a cohesive, high-performing sales culture — proving that when relationships improve, results follow”.
Before
I worked with Justin from Fantech (one of the leading global suppliers of air climate solutions in the US). They had a strong product offering but were not fully maximising the performance of their our sales team. Justin says: “Opportunities were being missed and internal collaboration wasn’t translating into revenue growth.”
During
“Nick worked with us to strengthen working relationships across the sales function, aligning communication, accountability and trust. Rather than focusing on sales tactics alone, he worked on the human dynamics behind performance”.
After
“Within just one month of implementing Nick’s trust-based Relationships to Results™ 6 step model, we generated an additional $500,000 in sales”.
The Amazon No.1 Bestseller
You Can Choose Your Friends...
Nick's best selling book distills decades of experience into a practical guide for building better workplace relationships. It's honest, actionable and refreshingly human.